Jennifer Lawrence rounded out her head-to-toe The Row look with the iconic Margaux bag.
(Courtesy of Vogue)
If you’ve been paying attention to celebrity style lately, you’ve probably noticed the pattern: Kendall Jenner, Jennifer Lawrence, and Zoë Kravitz are all repeatedly spotted with The Row’s Margaux slung over their arm. At this point it has become the quiet It-girl bag, widely dubbed online as “the next Birkin.”
Minimalist, unbranded, and quietly elegant, the Margaux perfectly embodies The Row’s quiet luxury code, which sisters Ashley and Mary-Kate Olsen have stayed true to since founding the brand in 2005.
With demand for the Margaux soaring nearly 200 percent year-over-year, it’s no longer just a trend—it’s becoming one of the most seriously watched luxury bags on the market right now. So before it slips out of reach, here’s everything worth knowing about this fast-rising cult favorite.
The Next Birkin? The Margaux Is Quietly Catching Up
Kendall Jenner’s made a quiet luxury statement with emerald Margaux clutch in hand.
(Courtesy of Vogue)
While Mary-Kate and Ashley Olsen have never hidden their love for a lavish Hermès Birkin, they’ve also created a new quiet-luxury staple of their own: the Margaux.
Their design process revolves around real routines—early flights, quick city stops, slow dinners—and that lifestyle-first mindset shows up in every detail of the bag.
True to The Row’s DNA, the Olsens’ Margaux doesn’t rely on loud branding or trend signals. Its quiet silhouette is the calling card, and recognition comes only from those who understand cut, proportion, and material as status markers.
The timeless tote first launched in 2018, and has returned every season since in new tonal updates. Its balance of roomy proportions and streamlined shape landed at exactly the right time, just as the industry began craving discretion over logos and practicality over spectacle. The result? A quiet-luxury success story that spread organically—first through insiders, then across the broader fashion audience.
But that momentum isn’t just fan-culture hype—retailers are seeing it play out in real time. “The Row’s Margaux bag has been incredibly successful as it perfectly caters to our customers’ desire for extraordinary everyday pieces,” Libby Page, market director at Net-a-Porter, told Vogue.
“Our customers love to shop accessories with emotion, and bags are an investment that instantly update an outfit and take it to something new,” she added.
A Study in Proportion, Precision, and Quiet Presence
Pre-loved black Margaux bag available on ZenLuxe.
The Row’s Margaux belongs to a rare category of bags that shape an entire look rather than simply accompany it. More than a seasonal accessory, it sets the pace for a wardrobe: calm, deliberate, and impeccably composed.
What distinguishes the Margaux is restraint. No loud branding and no showy hardware are vying for attention. Instead, proportion and material do the talking.
The rolled handles, gently structured body, and hand-finished edges work together with remarkable precision, offering the ease of a carryall with the polish of a made-to-measure piece. The result is a bag that signals discernment to those who read craftsmanship as fluently as others read logos.
Function is part of its beauty—the shape holds its form without feeling stiff, the interior is practical without clutter, and the overall balance leans toward longevity rather than theatrics. The effect is quietly transformative: outfits fall into line, colors harmonize more easily, and styling choices feel less performative and more assured.
From a Seasonal Hit To a Cultural Fixture—The Margaux Has Planted Its Flag
Zoë Kravitz stepped out in a head-to-toe black look wih a matching Margaux tote in tow.
(Courtesy of Vogue)
The Margaux is one of The Row’s most in-demand designs, now considered a permanent staple of the collection, refreshed season after season in new proportions, colours, and materials. A-listers are hooked, and savvy shoppers followed suit in the quiet luxury wave.
The initial hype has turned into real staying power—the Margaux is now one of The Row’s most identifiable bags, now offered in four sizes (10, 12, 15 and 17 inches) and crafted in suede, soft-grained leather or a canvas-leather mix. Depending on the season, the palette stretches across rich tones like cognac, marine, muschio, mocha, ivory, black, and cuir.
According to Lyst, the Margaux was the hottest product of Q4 2023, with searches soaring an mind-boggling 198 percent year-on-year. The momentum hasn’t cooled at all; The Row’s cult tote reached a level of cultural buzz that few modern bags achieve, with many on social media already calling it “the next Birkin.”
Inside the Resale Frenzy: Why Second-Hand Margaux Totes Never Sit Long
Kendall Jenner looked every bit the devoted Row girl as she proudly carried her Margaux bag.
(Courtesy of Vogue)
Unlike most logo-led bags that come and go with the trend cycle, the Margaux behaves more like a true wardrobe investment, which naturally drives up its secondhand demand.
Boutique stock appears sporadically, wait times can stretch unpredictably, and serious buyers now look to Japan’s premium resale ecosystem, where the condition standards are famously high and listings often include rare shades and immaculate leathers.
Resale platforms such as ZenLuxe make the hunt easier, offering a verified selection of authentic Margaux bags sourced in Japan and shipped worldwide, giving international shoppers access to pieces that would otherwise be difficult to find.
Pre-loved taupe Margaux bag available on ZenLuxe.
Shopping through ZenLuxe is refreshingly easy, and the curation never disappoints savvy buyers — just ask TV personality Carly Steel, who publicly praised the Japan-based platform for its rare second-hand finds.
“I'm a bagaholic,” she wrote on Instagram, “and [I] love sourcing rare, unique, authentic pre-loved luxury bags in seasonal colors in impeccable condition at the best prices, which is why I mainly shop from Japanese vintage sellers & my favorite is ZenLuxe.”
With so few Margaux bags circulating at once, trusted listings disappear fast, and Japan continues to be the most dependable source for pristine, near-new options. For shoppers in the know, it really is as good a deal as it sounds!
About The Writer
Meet Mariam — a fashion writer who lives and breathes all things vogue and glamour. For her, the most therapeutic aspect of fashion goes beyond simply shopping for the latest styles that appear in stores; it’s fully experiencing this glamorous world from the little details to the big moments (there's nothing quite like the thrill of flipping through a sleek fashion magazine, is there?).
