(Courtesy of Louis Vuitton)
Labubu is being replaced by the luxe (and far pricier) “Lavuvuv.”
When Pop Mart’s Labubu first stormed onto the scene, many people dismissed it as just another passing Gen Z fad. Yet here we are nearly a year later, with Miu Miu, Coach, and Balenciaga still fueling the bag charms obsession, and it’s only getting louder.
What began as dainty chains and mini keychains has snowballed into plushie charms that people can’t stop collecting. Even the skeptics who once rolled their eyes are slowly caving in—and secretly enjoying it.
Even a heritage giant like Louis Vuitton is quietly embracing the playful side of fashion, dropping two polished, Monogram-stamped charms that might—just might—steal a flicker of the spotlight from cult favorite Labubu.
Vivienne Fashionista charm is Louis Vuitton’s newest style obsession
(Courtesy of Louis Vuitton)
Since her 2018 debut, Vivienne has brought her lovable energy and big personality to the legendary Paris brand. Blending the iconic Monogram flower with playful novelty, the figurine has made repeat appearances everywhere from themed collections and sparkling jewelry to a surprisingly delightful turn in chocolate.
Vivienne’s personality has charmed audiences worldwide, with every transformation she takes on still carrying the unmistakable Louis Vuitton artistry and detail. The talk of the season? Vivienne in her Fashionista era.
(Courtesy of Louis Vuitton)
The Vivienne Fashionista charms arrive in eight striking designs, each crafted in premium leather and stamped with the Louis Vuitton logo right on the feet. Some sparkle with rhinestones, others shine with pearly accents, all circling that signature fur ring shaped like the Monogram Flower.
The color palette stretches from bold to understated, giving every personality its match.
(Courtesy of Louis Vuitton)
And because Vivienne never leaves the house without her essentials, she’s styled with accessories too—tiny luxury bags, chic scarves, oversized sunnies, and yes, even a tennis racket for when sporty chic calls.
In true Louis Vuitton fashion, the Vivienne Fashionista comes with a luxe price tag of around $1,390, making Labubu feel like a pocket-friendly charm in comparison.
Louis Bear joins the party
(Courtesy of Louis Vuitton)
For those who lean into the softer side of style, the French fashion house rolled out a fluffier, monogram-stamped take on the classic bag charm: Louis Bear.
The Louis Bear charms drop in four playful versions, serving a level of luxury style that leaves the bare Labubu looking a little underdressed.
(Courtesy of Louis Vuitton)
Each bear comes decked out in glamorous accessories, including jewelry, sunglasses, mini bags, hats, and even a baseball bat.
The Louis Bear sits in the same price league as the Vivienne Fashionista, coming in at around $1,270.
Do you even need a bag charm?
(Courtesy of W Magazine)
Short answer—no. A well-made bag can carry everything just fine. But add a charm, and suddenly it feels playful, personal, and impossible to look away from.
“They have become a canvas for storytelling, allowing people to transform a standard bag into something uniquely their own,” explained Lyst's curation manager Barbara Janeczek (per Harper's BAZAAR).
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She continued, “It's propelled by a generation that values individual expression over conformity and sees fashion as a form of personal narrative. Fashion shoppers are gravitating towards these small but mighty fashion statements as a way to individualise luxury accessories without making a huge financial commitment.”
Want to give your bag a little extra love?
(Courtesy of ELLE)
Blackpink’s Lisa might be today’s poster girl for the charm trend, but let’s not forget Jane Birkin paved the way. Back in the 2000s, she was often seen with her Hermès Birkin dressed in a delightful jumble of trinkets and keepsakes—her playful, charming touch on a bag that’s otherwise known for exclusivity.
Today, the holdouts of the past are finally giving in—because truly, there’s no better time to dress up your favorite bag, with charms reigning as the season’s fluffiest obsession.
The ones worth chasing? Labubu, Louis Vuitton’s cheeky interpretations, and the ever-iconic offerings from Hermès, Loewe, Gucci, Burberry, Dior, and the rest of the luxury hall of fame.
(Courtesy of Daily Mail)
And since the prevailing motto is more is more, go ahead and deck your bag out with as many gorgeous charms as it can hold.
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No need to splurge on original charms—Japan-based platform ZenLuxe offers them secondhand at far friendlier prices, with each piece carefully checked and authenticated to ensure top condition.
All that’s left is for you to choose your next little companion and have it neatly packaged and shipped straight to your doorstep. And while you’re at it, be sure to explore ZenLuxe’s extensive selection of authentic pre-loved designer bags that pair beautifully with your future charm!
About The Writer
Meet Mariam — a fashion writer who lives and breathes all things vogue and glamour. For her, the most therapeutic aspect of fashion goes beyond simply shopping for the latest styles that appear in stores; it’s fully experiencing this glamorous world from the little details to the big moments (there's nothing quite like the thrill of flipping through a sleek fashion magazine, is there?).
