(Courtesy of Tatler Asia)
Contents
- What Quiet Luxury Really Is (And Why It Won’t Age Out Like A Trend)
- Quite Luxury = Dressing for Real Life
- The Row: The Blueprint For Quiet Luxury
- Celebrities Prove Quiet Luxury Has Loud Influence
- Quiet Luxury Loves Resale (And Resale Loves Quiet Luxury)
- Why Japan Is The Ultimate Quiet Luxury Resale Playground
- About The Writer
The era of logo-drenched fashion has given way to a quieter kind of status symbol.
If quiet luxury (sometimes called stealth wealth) feels new to you, the concept itself definitely isn’t. It’s simply the modern name for an idea that’s been stylish for generations. Think timeless pieces in premium materials, paired with neutral tones and expert craftsmanship—where the expense is in the quality, not in loud logos.
The shift started quietly—fittingly—then turned into the world’s loudest obsession of the modern era. Back in May 2023, Google searches for “quiet luxury” skyrocketed — fueled by the Succession effect and its billionaire style formula: ultra-expensive Loro Piana and Brunello Cucinelli pieces with zero logos in sight.
Today, icons like Emma Watson, Kendall Jenner, Katie Holmes, Bella Hadid, Bee Shaffer, and Julianne Hough often skip the loud logos and lean into those if-you-know-you-know luxury pieces.
What Quiet Luxury Really Is (And Why It Won’t Age Out Like A Trend)
(Courtesy of Vogue)
Quiet luxury might sound like a whole dictionary of buzzwords—stealth wealth, old-money aesthetic, all of that—but the truth is, it’s just refined style that doesn’t need to beg for attention. It only prioritizes:
- Soft neutral colours over loud prints.
- Exceptional materials over huge logos.
- Sharp tailoring and real craftsmanship over short-lived trends.
This quieter take on luxury moves away from loud, logo-covered buys and into timeless treasures that only the ones in the know will catch.
Quite luxury fits resale like a glove. When quality is the priority, a classic blazer or versatile tote shouldn’t retire after one closet—it can pass to a new owner and stay just as fresh and relevant as it was on day one.
Quite Luxury = Dressing for Real Life
(Courtesy of W Magazine)
While it may resemble minimalism or normcore from a distance, quiet luxury isn’t just about clean lines and neutral tones. It’s more of a mindset—a calm confidence built on function, smart investment pieces, and a genuine relationship with the brands you choose to wear.
Quiet luxury is built around how we truly live—moving through busy days while still looking stylish. Meanwhile, plenty of social media influencers are dressing with the camera in mind, and yes, it’s entertaining to scroll past a model picking up vegetables in high heels. But once the phone is down, the goal is comfort without losing that put-together edge.
A classic cashmere sweater, a minimalist luxury bag with no loud logos, a crisp white shirt, tailored trousers, elegant loafers, or simple gold jewelry—these timeless pieces are easy to wear and stay in your wardrobe for as long as you love them. There’s no fading trend or flimsy fabric that falls apart in a few months.
It’s why that idea of “never wearing the same outfit twice” feels tragic. It suggests that in a huge wardrobe, not a single piece is truly an investment. Everything becomes disposable.
True investment dressing isn’t about splurging for the sake of it. It’s about being thoughtful, selective, and choosing quality that performs over and over again. It’s spending smarter—pieces you can wear whenever, no matter the season. And yes, it’s also about cost per wear, stretching every dollar while keeping your style elevated.
The Row: The Blueprint For Quiet Luxury
(Courtesy of Vogue)
If quiet luxury had a uniform, The Row would be very close to it. Since 2005, The Row has defined its own lane of luxury under the creative eye of Ashley and Mary-Kate Olsen. The look is calm yet commanding: premium fabrics, thoughtful details, and effortless silhouettes that prove simplicity can be the biggest flex of all.
Breaking into true luxury isn’t easy— the gates are usually guarded by the likes of Hermès, Chanel, Dior, and Louis Vuiton—but the Olsen twins did it on their own terms. Their timeless designs speak directly to people who love understatement—from long cashmere coats that pool just right to elegant wide-leg trousers, beautifully weighted knits, and logo-free leather bags you can spot only if you know.
It’s fair to say The Row has been having a major moment. Lyst reported that searches for the brand jumped almost 100% in early 2024, and the iconic Margaux tote even topped their list as the hottest product of the quarter (per Vogue).
A pre-loved black Margaux bag from The Row, available on ZenLuxe.
Yet despite the buzz, the Olsen twins remain delightfully unfazed by trends, dedicated to crafting pieces that feel permanent rather than momentary.
The sisters channel the quiet energy straight into the brand they’ve built. The Olsens rarely show up online, share very little about their private lives, and appear in public only here and there—enough to send fans into detective mode.
In a culture obsessed with oversharing and posting nonstop, that level of restraint only makes the brand more magnetic. It reinforces a new kind of luxury: slow, discreet, deeply confident. Clothing designed to become tomorrow’s heirlooms, not this week’s trend.
Celebrities Prove Quiet Luxury Has Loud Influence
(Courtesy of Vogue)
Quiet luxury might sound low-key, but its fanbase is anything but invisible. For stars who like to move through airports, red carpets, and city streets without begging for extra headlines, the go-to is always luxury that only insiders can spot at a glance.
Zoe Kravitz and Harry Styles were spotted in pared-back, coordinated outfits—think wool coats, cozy knits, and minimal accessories from The Row. Meanwhile, Dua Lipa turned heads by pairing a cotton-cashmere trench from The Row with a satin slip dress—a runway-worthy outfit transformed into effortless daytime chic, with zero branding on display.
The audience at The Row’s runway shows in Paris often doubles as a who’s-who of low-key elegance, with Kaia Gerber, Kendall Jenner, and Pamela Anderson among those spotted front and center (per L'Officiel IBIZA).
Quiet luxury is also making its mark across Asia, especially in South Korea’s celebrity circles. IU (Lee Ji-eun) is often associated with a youthful image, but her wardrobe has been leaning into refined minimalism. In her recent Gucci moments, she’s chosen the brand’s less logo-driven designs, proving quiet luxury can be just as timeless as it is young and fresh.
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Meanwhile, Son Ye-jin has become a symbol of elegant minimalism in Korea’s celebrity scene. She frequently opts for pieces from The Row and Bottega Veneta, and recently, a cream silk gown at a charity gala proved that she doesn’t need bold branding to shine.
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Quiet Luxury Loves Resale (And Resale Loves Quiet Luxury)
(Courtesy of Preview.ph)
Quiet luxury and secondhand reinforce each other in a neat loop. Quiet luxury brands are built around clean cuts and premium materials that remain wearable for years—the exact opposite of those buy-wear-trash habits.
Because non-flashy luxury pieces are built to last, they hold their value long after the first owner, naturally making them the sought-after stars of the secondhand market.
Resale reports showed Gen Z’s average order value jumped by about 18%, and searches from this age group for labels like Celine, Bottega Veneta, The Row, and Khaite soared by nearly 30% in just a year (per Vogue).
These names perfectly define the quiet luxury aesthetic, and people are clearly chasing them down on resale platforms like ZenLuxe.
Other labels, such as Loro Piana and Brunello Cucinelli, stay strong in the resale game, thanks to impeccable craftsmanship, low-key branding, and high demand among buyers who know the codes.
From the buyer’s side, the logic is simple. The cost of one flashy, logo-heavy item can often cover a pre-loved quiet luxury staple (think The Row blazer, a Loro Piana knit, or a beautifully structured Hermès or Bottega bag) that will keep the look feeling elevated for years.
Why Japan Is The Ultimate Quiet Luxury Resale Playground
Japan-based resale platform ZenLuxe offers an extensive selection of Entrupy-authenticated luxury pieces.
Japan and secondhand quiet luxury is a match made in heaven. The resale scene is built on ultra-tight authenticity checks, clear and honest condition notes, and a widespread culture of keeping possessions in pristine condition.
The global buzz around Japan’s top-tier pre-owned luxury has spread straight to Hollywood’s radar. A-listers are proudly joining the secondhand movement, with Tokyo’s famous Casanova boutique turning into a favorite stop for rare finds (even deep-pocketed Rihanna, Kylie Jenner, and A$AP Rocky won’t turn down an incredible Japanese luxury deal!).
Luckily, for anyone who can’t just jet off to Japan, the real deal can still come straight from there and land right at your doorstep. Japan-based luxury platform ZenLuxe is a true pre-owned paradise for global shoppers, offering an extensive selection of authenticated secondhand pieces from the world’s most coveted fashion houses—all in one place.
And because authenticity is non-negotiable in the luxury world, ZenLuxe relies on Entrupy’s airtight AI authentication to eliminate all the guesswork.
All that’s left for you is to choose your dream luxury piece and have it shipped right to your home… from Japan, with nothing but love.
About The Writer
Meet Mariam — a fashion writer who lives and breathes all things vogue and glamour. For her, the most therapeutic aspect of fashion goes beyond simply shopping for the latest styles that appear in stores; it’s fully experiencing this glamorous world from the little details to the big moments (there's nothing quite like the thrill of flipping through a sleek fashion magazine, is there?).
