(Courtesy of Vogue)
Gucci named Stray Kids’ Lee Know as its newest brand ambassador, building on a long history of collaboration and shared style sensibilities (per WWD)
Lee Know is Officially the New Face of Gucci
(Courtesy of Vogue)
The partnership with Gucci represents the newest development in a long-standing relationship with the K-pop icon, who has frequently sported the luxury Italian brand at high-profile official events and in editorial shoots.
Notably, his attendance at Gucci’s Cruise 2025 fashion show in London last year marked a significant milestone, deepening his connection with the Florence-based fashion house. Moving forward, Lee Know (real name Lee Minho) will take on a more active role, engaging deeply in Gucci’s events and brand initiatives.
(Courtesy of @t.leeknowsaurus)
Gucci took to its social media channels to announce the news, stating, “The House is happy to reveal the appointment of Lee Know from Stray Kids as a new Global Brand Ambassador.”
Meanwhile, the Stray Kids sensation expressed excitement for this new chapter, “I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honor to be part of Gucci’s visionary journey.”
The Ambassadorship Feels Like the Perfect Fashion Match
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Korean Singer Lee Know of Stray Kids in a shoot for Gucci
Since his debut with Stray Kids in 2018, Lee Know has established himself as a versatile talent, expanding beyond performance to songwriting and composition. It hardly comes as a surprise that Gucci selected him as their newest ambassador, given his innate sense of style and willingness to experiment with diverse aesthetics.
On stage and off, Lee Know showcases an impeccable sense of style, consistently blending classic silhouettes with modern, edgy elements. Sometimes it’s oversized pants paired with a crisp jacket; other times, he surprises with daring textures like glossy patent or barely-there sheer knits.
Accessories are a defining element of Lee Know’s style, with chunky boots, distinctive rings, and a carefully selected mix of necklaces and chokers adding the final touch to his looks.
(Courtesy of Koreaboo)
As a standout member of the global sensation Stray Kids and their celebrated unofficial dance-focused sub-unit DanceRacha, he is admired for his precise, dynamic dance moves and captivating, soft falsetto voice. Industry insiders and fans alike frequently praise Lee Know for his remarkable skills, innate talent, and unwavering dedication to his work.
Beyond his performance abilities, Lee Know is beloved by fans for his distinct, often quirky personality—frequently described as 4D—and his refreshingly sincere outlook on both his professional commitments and personal life. His genuine character shines through, making him a relatable figure admired by many.
Stray Kids’ Meteoric Rise From K-pop Trainees to Global Icons
Stray Kids Get Ready for the Met Gala | Last Looks | Vogue
Stray Kids is a South Korean boy band formed by JYP Entertainment in 2017 and has rapidly grown from promising newcomers to global superstars. The group features eight members: Bang Chan, Lee Know, Hyunjin, Han, Felix, Changbin, I.N., and Seungmin.
In 2023, the band clinched the coveted Best K-Pop Award at the MTV Video Music Awards, a victory fueled by their passionate global fanbase known affectionately as “Stay” (per Vogue). Stray Kids secured a prominent spot on Time’s 2023 Next Generation Leaders list, underscoring their significant influence on the global stage.
The group hit another peak in 2024, stirring excitement among K-pop fans as they stepped onto the international stage. All eight members made their way from Seoul to attend the Met Gala, showcasing custom Tommy Hilfiger looks on the iconic red carpet.
(Courtesy of Vogue)
Stray Kids’ innovative music, magnetic stage presence, individual style, and authentic connection with fans continue to solidify their position as one of K-pop’s most influential and beloved groups.
Their increasing prominence in the music industry has naturally attracted attention from the fashion world. Recently, member I.N. was appointed ambassador for both Bottega Veneta and Damiani, while Bang Chan, Hyunjin, and Felix secured ambassador roles with luxury fashion houses Fendi, Versace, and Louis Vuitton, respectively.
(Courtesy of @r/kpop)
These prestigious brands, often associated with well-known faces like Stray Kids and usually priced at the luxury end, can actually be quite attainable when bought secondhand through sites like ZenLuxe.
Scoring designer items as worn by your favorite ambassadors no longer feels out of reach, especially now that vintage fashion is making its mark on the red carpet.
Now, preowned fashion is less about pinching pennies and more about showing you care for the planet (and have killer style), whether you score a standout piece of jewelry or a limited-run bag for way less than the original price.
(Courtesy of WWD)
ZenLuxe curates a wide selection of Japan-verified, pre-loved designer fashion and accessories—including bags, jewelry, and watches—all elegantly packaged and conveniently shipped worldwide for the ultimate luxury shopping experience.
By uniting Japan’s most reputable sellers on a single, easy-to-use platform, ZenLuxe gives its users a variety of budget-friendly designer items, allowing them to build a complete designer wardrobe from the ground up. Suddenly, going head-to-toe in Gucci, LV, Celine, Dior, Fendi, Hermès, Chanel, Saint Laurent, and Prada feels much more doable!
About The Writer
Meet Mariam — a fashion writer who lives and breathes all things vogue and glamour. For her, the most therapeutic aspect of fashion goes beyond simply shopping for the latest styles that appear in stores; it’s fully experiencing this glamorous world from the little details to the big moments (there's nothing quite like the thrill of flipping through a sleek fashion magazine, is there?).
