(Photo courtesy of Gucci)
Mixing brand DNA can lead to real magic — though not every collab hits the mark. But once in a while, something like adidas x Gucci comes along and completely changes the game. The two titans of their respective industries have forged a collaboration that marries the athletic prowess of adidas with the luxury flair of Gucci.
Making its first appearance on the Exquisite Gucci runway, the inaugural adidas x Gucci collection celebrates a shared love for the iconic three stripes. The line captures Alessandro Michele’s kaleidoscopic vision by blending Gucci’s signature codes with the sporty edge of adidas, bridging the worlds of high fashion and streetwear in one bold move.
The collaboration between these two giants is a masterpiece of creative synergy, so brilliantly executed it feels more like a fashion breakthrough than a marketing ploy. Who would’ve thought? This unlikely duo figured out how to merge ultra-comfy, laid-back sportswear with pure luxury — and somehow, it all comes together in a way that feels completely natural.
What started as a headline-making collab between two legends has turned out to be more than just hype. So, here’s the scoop on the iconic partnership destined to become a long-term fixture in the fashion landscape.
A New Era of Sport-Luxury, Now Begins
(Photo courtesy of Gucci)
Alessandro Michele has a knack for turning brand partnerships into a form of art. He envisioned a nostalgic yet fresh campaign for the adidas x Gucci launch, inspired by an archival 1979 adidas catalog.
Captured by Carlijn Jacobs, the campaign used a gridded layout to present lively visuals of models in motion — stretching, running, and dancing against vividly colored backdrops, all accompanied by thoughtful phrases like, “When your thoughts become reality, you understand what magic is.”
Michele explains that for him, the term "collaboration" is more a matter of semantics; he uses it functionally but assigns it a deeper meaning. Since taking the helm at Gucci, he's embarked on what he prefers to call "crossovers," approached in a more esoteric manner.
The Italian fashion designer also mentioned that his style inherently involves blending multiple, sometimes conflicting references into his narrative. “Metaphorically speaking, it is as if I had drawn a mustache on Mona Lisa’s face,” he explained.
In his fashion shows, he artfully layers diverse elements that serve as triggers or magnifiers. These elements serve as triggers, enhancers, and conversation starters, engaging with the audience in a deep, almost mystical manner.
From the standout Hacking Project with Balenciaga in 2021 to the deeply personal adidas showcase in Fall 2022, Michele continues to create standout moments that resonate with audiences of every style and generation.
Alessandro Michele's affinity for adidas goes beyond the boardroom; he's a true fan, particularly of their Gazelle sneakers. This deep-seated fondness for adidas's retro flair meshes well with his own retro-inspired designs at Gucci.
First revealed at his Milan show, the partnership was launched on June 7 as a seamless fusion of adidas’s athletic codes and Gucci's luxurious flair. It brings the old-school charm of vintage fashion catalogs into the modern day, infused with Alessandro Michele's playful and surreal touches.
Both the women's and men's collections showcase a spirited blend of logos, radiating a gender-neutral and dressed-up athletic feel. The complementary designs of adidas's stripes and Gucci's green-red-green web gracefully accentuate the sides of athletic wear and skirts.
Meanwhile, the 1972 adidas trefoil is transformed, enlarged in bold, colorful patterns that adorn statement outerwear and belted jackets, showcasing Michele's flair for dramatic redesigns.
Michele’s talent for blending history with reinvention shines in this headline-making partnership, where the familiar adidas nostalgia is reworked through Gucci’s lens of elegance. It’s a rich interplay of past and present, street and runway, all brought together through iconic symbols and refined aesthetics.
A Full Look That Speaks Two Languages — Loudly
(Photo courtesy of Wonderland Magazine via Pinterest)
The adidas x Gucci collection showcases a series of pieces that reflect the signature elements of both brands. Adidas’ iconic three stripes and trefoil logo blend seamlessly with Gucci’s interlocking Gs and emblematic green-red-green color scheme.
From runway-ready clothing to standout sneakers and bold accessories, the collection captures the essence of both worlds so well, it’ll have you tempted to grab the whole look.
Apparel
Statement-making tracksuits, effortlessly cool jackets, and polished skirts, the adidas x Gucci apparel range is pure fashion temptation. Each piece proudly wears dual branding — a visual celebration of two cultural giants coming together. The color story spans rich tones like burgundy, cream, orange, and blue, with Gucci’s iconic stripe adding a bold finishing touch.
While every piece in the collection brings something special, the adidas tracksuit steals the spotlight. Reimagined as a high-fashion icon, the adidas tracksuit stands central to the collection, serving as a high-end alternative to the traditional men's suit.
This quintessential piece was cleverly deconstructed and reassembled, giving birth to various individual items, each decorated with a mix of the re-envisioned symbols from adidas and Gucci.
Sneakers
When adidas joins forces for a collab, sneakers are the first thing everyone watches for. The sportswear giant does not disappoint in its Gucci partnership, delivering a range that pairs its classic comfort and street-smart style with a generous dose of Gucci glamour. Traditional Adidas sneakers are reimagined with Gucci’s flamboyant materials and details, such as high-quality leather and unique color combinations.
One of the true highlights of the collection is the redesigned adidas Gazelle — a collector’s dream that blends retro charm with Gucci’s luxurious flair. In this collaborative effort, the adidas x Gucci Gazelle sneakers are adorned with Gucci’s distinctive GG Supreme canvas.
The pair maintains a classic low-top silhouette, enriched with a three-stripe detail on the sides and a contrasting heel counter, all sitting atop a gum-rubber sole that brings a retro vibe to the design.
Accessories
There’s no shortage of accessories in the adidas x Gucci team-up. From caps and backpacks to socks with signature dual branding, these pieces are designed to round out the full look.
Within the line, accessories are not just supporting players; they carry the same level of care and exclusivity as the main collection, with precise branding and detail that could rival the apparel and sneakers on their own.
Luxury That Doesn’t Skip the Eco Details
(Photo courtesy of The Independent)
When two giants come together, the result is bound to reflect big-picture thinking.
The adidas x Gucci collection leans into progress and sustainability, with several pieces crafted from eco-minded fabrics like cotton, polyester, and viscose. And because every detail counts, each item is wrapped in sleek, co-branded packaging, thoughtfully designed to minimize environmental impact without compromising on that signature luxury feel.
The GG monogram and Interlocking G blend effortlessly with adidas’s Trefoil, appearing in vibrant patterns and woven jacquards, while Gucci’s red-and-green Web stripe lines up perfectly with adidas’s iconic three.
From nostalgic athletic silhouettes to sharply tailored pieces softened with casual codes, the range is full of creative tension to die for. Even the accessories go the extra mile, with unexpected lifestyle pieces like a golf bag — available in two versions — serving as a nod to Gucci’s leisure heritage.
The adidas x Gucci Cultural Phenomenon
(Photos courtesy of Gucci)
The hype was real for the adidas x Gucci launch; eager shoppers lined up in-store while online stocks sold out at lightning speed. Fans have embraced the unconventional adidas x Gucci collab with open arms, praising the way it blends fresh design with the unmistakable DNA of both brands.
Social media platforms lit up with images, reviews, and unboxings, spotlighting everything from the design details to the premium quality. The collaboration has delighted longtime fans while also drawing in a wave of new admirers who love the fresh mix of high fashion and athletic edge.
But the impact goes deeper than the hype. For adidas, this partnership is a gateway into the luxury space, connecting with fashion-forward shoppers beyond its usual base. Meanwhile, Gucci taps into a wider crowd by teaming up with a globally recognized sportswear brand, expanding its reach while staying true to its century-old legacy.
Given how well this collaboration has landed, there’s a good chance adidas and Gucci will keep building on it. Future drops might introduce new product categories, materials, or unexpected design twists. With the ongoing appetite for high-low fashion pairings, this partnership is shaping up to become a long-term fixture in the industry.
Shop the Iconic adidas x Gucci Collab at Tempting Discounts
(Photo courtesy of Gucci)
The adidas x Gucci collaboration nailed the art of blending brand identities, creating pieces that feel like a flawless fusion of both worlds. Every detail speaks to the quality and heritage behind both names — and with that level of care, the high price point is expected and completely justified.
However, for those who dream of owning pieces from this iconic collab without splurging, the second-hand (a.k.a pre-loved) luxury market is the smartest shortcut.
Once considered a taboo, second-hand shopping is now a full-blown movement. Even A-listers with deep pockets are not afraid to embrace it, drawn to the thrill of hunting down rare finds, better prices, and sustainability perks.
Not sure where to start? ZenLuxe makes it easy for you to shop a carefully curated selection of preloved pieces from big names like adidas and Gucci, all available at exclusive discounts.
Fashion dreams are way more affordable now than they used to be, so don’t sleep on it. We’re lucky to live in a time when building a closet full of designer items doesn’t mean spending big. Think stepping out head-to-toe in Gucci, hitting the gym in a full adidas set, or the ultimate flex: turning heads in their perfectly blended collab pieces.
Treat yourself to the brands you love at ZenLuxe, and let our professionals handle the rest. Expect your selected pieces to arrive beautifully packaged straight to your doorstep — because your next unboxing should feel just as special as the items inside!
About The Writer
Meet Mariam — a fashion writer who lives and breathes all things vogue and glamour. For her, the most therapeutic aspect of fashion goes beyond simply shopping for the latest styles that appear in stores; it’s fully experiencing this glamorous world from the little details to the big moments (there's nothing quite like the thrill of flipping through a sleek fashion magazine, is there?).
