(Photo courtesy of Tiffany & Co.)
Tiffany has outdone itself with a box that looks heaven-sent: a lovely robin's-egg blue color that rivals the beauty of the treasures inside, complete with a delicately tied satin ribbon. Nearly two centuries of luxury are encapsulated in the Tiffany & Co. Blue Box. It's only fitting that opening the box feels like ascending into the clouds, where all of your grand jewelry dreams turn into a splendid reality.
The Story of Tiffany's Blue Dream
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Since its mid-1800s debut, the iconic Tiffany Blue Box has become a symbol of more than just exquisite craftsmanship or the magnificent jewels within — it symbolizes dreams fulfilled, endless possibilities, and, naturally, everlasting romance.
A century after the first Blue Box was opened, it was at the renowned 57th Street and 5th Avenue location that Tiffany's introduced the ultimate embellishment: an elegant white satin ribbon. With a delicate, feminine design, the neatly tied bow comes undone with a gentle tug, unveiling the splendid Tiffany treasure inside.
Joy Guaranteed
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Regardless of its contents, the legendary Tiffany Blue Box inevitably brings joy. A masterclass in understated elegance, the iconic packaging pays tribute to the brand’s philosophy that true luxury exists beyond flashy displays or over-the-top flamboyance.
Now more than ever, Tiffany's robin's-egg blue box, adorned with its signature white ribbon, stands as a universally recognized symbol of luxury. The Blue Box is widely acclaimed for its quintessentially high-end appeal, always prepared to hold the most stunning jewels your heart could wish for.
This branding marvel remains a favorite among jewelry lovers and collectors, offering a blend of luxury, quality, and undying romance. The sight of a Tiffany Blue Box alone can cause hearts to flutter, often serving as the precursor to an unforgettable shopping experience or, even better, a gift treasured for a lifetime.
The box has even grown to be as desired as the exquisite jewelry it secures, representing elegance and the anticipation of something extraordinary within. It’s proof that even the simplest container can embody an entire world of luxury and tradition — a legacy Tiffany has preserved for decades.
Holly Golightly's Blue Fantasy
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Tiffany's signature blue has grown into a symbol of high society and extravagant living, charming pop culture icons like Audrey Hepburn in her famous role as Holly Golightly in Breakfast at Tiffany's (1961).
The forever-iconic film opens with a serene view of New York City at dawn, setting a dreamlike scene as Audrey Hepburn arrives in a yellow taxi at Tiffany & Co.
Holly transforms the sidewalk outside Tiffany & Co. into her personal runway, flaunting her elaborate updo, sleek little black dress, matching gloves, sunglasses, and exquisite strands of pearls.
Her petite figure was a striking contrast as she nibbled on a croissant and sipped her coffee, immersed in her own little breakfast ritual. Here’s a little-known tidbit: In 1960, the New York Times revealed that Audrey Hepburn didn’t actually care for the Danish. Instead, her go-to indulgence was ice cream from Schrafft's.
Why Tiffany Chose Robin’s-Egg Blue
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Why Charles Lewis Tiffany settled on that particular blue shade is still up for debate. Some believe it traces back to the turquoise craze of the 19th century. Indeed, turquoise was the 'it' color of the Victorian Era, making a splash in the jewelry scene later on with everything from rings to brooches and earrings.
Victorian brides, in particular, held turquoise in high regard, often choosing dove-shaped brooches in this hue as gifts for their attendants. Such gestures could very well have sparked the inspiration for Tiffany's legendary box color.
The Guarded Heritage of Tiffany Blue
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Tiffany Blue has evolved into the core of the brand’s identity, shaping its iconic packaging, exquisite jewelry, and worldwide recognition. According to a 1906 report by The New York Sun, Tiffany has maintained a strict rule when it came to its iconic blue packaging, ensuring it was handled with the utmost exclusivity.
“[Charles Lewis] Tiffany has one thing in stock that you cannot buy of him for as much money as you may offer; he will only give it to you. And that is one of his boxes,” the outlet reports. “The rule of the establishment is ironclad, never to allow a box bearing the name of the firm, to be taken out of the building except with an article which has been sold by them and for which they are responsible.”
By keeping this core policy alive, Tiffany’s ensures its blue box remains a symbol of prestige while honoring the brand’s founding ideals.
Registered as a color trademark in 1998, Tiffany Blue® was later immortalized by Pantone as a custom color named “1837 Blue,” reflecting Tiffany’s founding year. This iconic shade, exclusive to Tiffany and not available publicly, ensures that no matter the medium, the color remains consistently recognizable and uniquely Tiffany.
What Will You Put in Your Blue Box?
(Photo courtesy of Tatler Asia)
Don't miss out on the chance to build your Tiffany & Co. collection without breaking the bank. ZenPlus grants global shoppers unprecedented access to offerings of esteemed luxury houses — but minus the steep price tag. The magic word? Second-hand (or better yet, pre-loved) jewelry.
The days when luxury was reserved for a few are over. Now, everyone can get their hands on original jewels in brand-new, pristine condition that’ll have you wondering how they’re pre-owned at all!
Explore Tiffany & Co.'s complete range, from bracelets and necklaces to earrings and even the signature Tiffany Blue Box. Indulge in luxury shopping and enjoy the convenience of having each item perfectly packaged and delivered right to your doorstep. And be sure to secure your precious jewelry box with a piece from Tiffany's iconic Keys collection!
About The Writer
Meet Mariam — a fashion writer who lives and breathes all things vogue and glamour. For her, the most therapeutic aspect of fashion goes beyond simply shopping for the latest styles that appear in stores; it’s fully experiencing this glamorous world from the little details to the big moments (there's nothing quite like the thrill of flipping through a sleek fashion magazine, is there?).
